The History

Hallmark has been helping Canadians express themselves and build, strengthen and celebrate relationships through its diverse range of product offerings, with the focus on creativity, humour and inspiration for over 100 years.

Originally equipped with only 125 card designs and 10 employees, the William E. Coutts Company sold greeting cards across Canada from 1916 until 1931. In the 1930's, Coutts determined that a close link with the Hall Brothers Company in the U.S. would strengthen his company and proposed to manufacture the Hall Brothers cards in Canada on a royalty basis.

The relationship between these two men and the companies bearing their names flourished over time when, eventually, in 1948, a handshake agreement with Hall Brothers President, Mr. Joyce C. Hall, established that a forty percent interest in Coutts' company would be purchased. Ten years later, in 1958, the Hall Brothers Company purchased the remainder of Coutts' company.

The Company

William E. Coutts Company, Limited (carrying on business as "HALLMARK CANADA") is a corporation amalgamated under the laws of the Province of Ontario and is a wholly-owned subsidiary of Hallmark Cards, Incorporated, a Missouri corporation, which happens to be one of the largest privately held companies in the world, with its products being sold in more than one (100) hundred countries and thirty (30) languages.

HALLMARK CANADA is a manufacturer, distributor and retailer of social expression products and other merchandise which includes, without limitation, greeting cards, gift items, gift wrap, keepsakes, home decor, ornaments and other special occasion merchandise.

HALLMARK CANADA is the major player in the greeting card category in Canada and Hallmark Cards, Incorporated is the world's largest manufacturer of greeting cards and other personal expression products.

The Brand

Over the years, Hallmark has consistently ranked as one of the most trusted and recognized brand names in the world. Hallmark is known to virtually every consumer by its slogan, "When you care enough to send the very best." When consumers think of greeting cards, they think Hallmark.

HALLMARK CANADA continues to excel in the Canadian market, increasing its market share and distancing itself from its competition.

The Product

HALLMARK CANADA designs, publishes and sells hundreds of millions of greeting cards every year and demonstrates retail expertise by offering consumers and even broader range of products, like caring gifts, memory preserving keepsakes, party ware, gift wrap, gift bags, special occasion merchandise, Keepsake ornaments and other offerings that help commemorate life celebrations.

Worldwide, the company employs more than 740 artists, designers, stylists, photographers, writers and editors, who develop nearly 20,000 products each year.

Quick Facts

HALLMARK CANADA's head office for business is located in Markham, Ontario

HALLMARK CANADA employs marketing, sales and administrative functions.

HALLMARK CANADA has a strong marketplace presence and has proven retail proficiency by servicing more than 3,300 retail outlets across the country.

HALLMARK CANADA's retail presence includes corporately owned and operated stores and independent Gold Crown stores ranging in size from approximately 2,000 to 5,500 square feet. Hallmark also distributes product to specialty stores, drug stores, food stores and national department stores.