Gold Crown Benefits


The Hallmark Retail University (HRU) Series provides training catered exclusively to match the needs of each franchisee. Seminars and innovative training products, which help provide retail knowledge and personal growth opportunities to compete in today’s evolving marketplace, include:

a) Owner’s Training Library
This collection of self-study workbooks covers topics such as key factors of retail profitability, as well as hiring, training and retraining store managers

b) Manager’s Training Library
This collection of self-study workbooks addresses topics such as recruiting and hiring, loss prevention, Crown Service FIRST, coaching, training, motivating and rewarding, performance reviews and terminations

c) Sales Associate Training (SAT) 1-2-3
This comprehensive self-study program for sales associates focuses on customer service, operational knowledge and selling. It includes a trainer's guide, SAT workbooks for owners and sales associates, a DVD and CD instructions

d) Product Knowledge
This reference and self-study tool highlights product features, benefits, selling tips and suggested sales associate training activities for all Hallmark everyday and seasonal product lines

e) Store Policies and Procedures Manual
This ready-to-use tool, which can be customized for individual stores, outlines store employee responsibilities, and helps owners define store policies and procedures

f) Greeting Card Experts
A ready-to-use tool designed to expand every associates knowledge about greeting cards, ensuring a clear understanding of Customer Service FIRST and asking the right questions to customers to identify and fulfill their greeting card requirements