Hallmark makes the final decision on site selection through a process that has been developed through many years of experience.
Hallmark has a market planning department that utilizes technology to study demographic information and identify possible sites for Hallmark Gold Crown stores. We also have a skilled group of field personnel who specialize in site selection. This group visits sites recommended by the market planning department and does additional field research. They also identify sites through their first hand knowledge of specific market areas. The combination of technology, personal experience and specialized knowledge of market areas substantially increases the possibility of selecting sites that have the best possible chance for retail success.
In addition, a team of Hallmark real estate professionals locates both in the field and in corporate headquarters, assists our retailers in negotiating the economic terms of their leases. This is a service offered to Hallmark franchisees to provide the best opportunity to obtain a retail-productive lease.
If there is a location you feel would be "perfect" for a Hallmark Gold Crown store, we may consider the location you have in mind, but it will need to meet Hallmark's site selection criteria. The best way to come to the site selection process as a new candidate is to have a general geography in mind then let our professional staff bring sites to you to consider.