Greeting Cards: Canadians spend $600 million on greeting cards annually. The need to connect is alive and well more now than ever. To remain fresh and current, our offerings are continually updated and curated to meet evolving consumer needs. In this era of technology and convenience, greeting cards truly break through.
Market Information
With a Hallmark franchise you are entering an over $1.2B industry retail category an established, globally recognized brand with a strong presence in the market.
You’ll have the unique opportunity to join an established, globally recognized brand with a strong presence in the market. With your investment, you gain direct access to markets and high-quality products beloved by a large and loyal customer base. This presents an exciting chance to tap into a thriving industry and connect with a broad range of customers who rely on Hallmark for their gifting and celebration needs.
Tap into an exciting opportunity and a thriving industry, satisfying the gifting and celebration needs of customers who rely on Hallmark with access to a broad range of high-quality products.


To remain fresh and current, our offerings are continually updated and curated to meet a wide range of consumers’ needs, including:

Gift Presentation (gift bags, gift wrap, and accessories): With the widest range of gift bags, gift wrap, tissue, and other accessories, you are well positioned to secure your space in this $400 million Canadian market with Hallmark's range of in-store offerings. The Gift Presentation is continually updated to be on-trend with current design and colour trends.

Ornaments: Hallmark is the market share leader in ornaments, with the Canadian market worth $150 million. Franchisees gain access to Hallmark’s extensive collection of collectable designs that cater to the almost 6 million (1/3rd) households that buy ornaments.

Gifting: Hallmark’s 300+ properties & licenses meet consumer interest and provide franchisees with a competitive advantage. In addition to Hallmark Channel and Hallmark Hall of Fame, we offer access to exclusive products featuring top-tier partners, including Star Wars, Disney, Peanuts, Marvel, Harry Potter, NHL, and more.