What Is My Investment?

Hallmark franchisees enjoy NO royalties or franchising fees. Plus, we offer extremely generous financial supports, including (but not limited to):

  • Real estate brokering and fixturing subsidies
  • Excellent margins on product purchases
  • Extended dating, free freight, volume rebate programs and more!
What is my investment

Start-up capital costs vary but, on average, require $500,000 in unencumbered assets to start up the franchise, with opening costs averaging $350,000*. For a more comprehensive understanding of the costs associated with becoming a Hallmark franchisee, we are happy to provide a detailed breakdown upon your signature of a Hallmark non-disclosure agreement.

We charge a modest monthly fee to help support national marketing initiatives. We are committed to driving the success of our franchisees. We do not operate corporate locations and consider our franchisees to be key business partners in driving our business – they are our flagship in retail, and we are successful only when they are successful.

*The figures set out are estimates only and the actual initial investment of each Hallmark franchisee may vary substantially depending upon location, size of operation and other factors.