Here’s just a few reasons why...

Integrity

Hallmark operates at the highest level of integrity as demonstrated through our respect for our retailer agreements

Customer First

We’re responsive to customer needs and committed to making the shopping experience easier.

Accountability

We have the highest level of accountability with people in how we treat each other and our partners

Respect

Respect is critical within the Hallmark culture; we treat everyone with the highest level of respect

Excellence

We strive every day to deliver the highest level of excellence both in our products and our services

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When you join the Hallmark network of stores, you
benefit from a category leading asset portfolio:

Category Leading asset portfolio

INDUSTRY LEADER

Globally recognized Market leader

LICENSED PARTNERSHIPS

Expansive licensed portfolio

PRODUCT SUPERIORITY

Meets the needs of all consumers

LOCALIZATION

• Store specific retailer solutions • Proprietary capabilities

MARKETING

• National • Personalized • Shoppers • Social media • Hallmark Channel

IN-STORE EXPERIENCE

Best in class merchandising solutions

BRAND EQUITY

#1 Greeting Card Brand

BEST IN-CLASS SERVICE

• Precision • Local • Quality

GENEROUS TERMS PACKAGE

No franchise fees

DEDICATED CREATIVE STAFF

• 2nd largest creative department after Disney • Leader in innovation & creativity
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Category Leadership

  • #1
    GREETING CARD BRAND 2018 Harris Poll Annual Equitrend Study
  • TOP
    2%
    OF ALL BRANDS 2018 Harris Poll Annual Equitrend Study
  • #7
    MOST REPUTABLE COMPANY 2018 U.S. Reptrak 100

No other brand is better positioned to help people show they care than Hallmark

Hallmark has been in the business for 110 years and is The Leading Brand Greeting Card Consumers Think Of and The Leading Preferred Brand Amongst Greeting Card Buyers (Source: Brand Awareness & Health Study, April 2018).

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Exclusive Product Portfolio

Would you like to sell award-winning products from a top brand? Now you can!

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Superior Retail Supports

  • Dedicated sales support specialist
  • Generous installation and terms package
  • One-stop shop; minimal need to source social expression products from additional vendors
  • Tailored store environments focused on an enhanced customer experience
  • Extensive advertising & local marketing supports, including access to a variety of eventing and social media resources
  • Proprietary Hallmark Rewards loyalty program for our Gold Crown retailers
  • Partnership with Hallmark Channel
  • Creative flexibility; our retailers are local business owners – we encourage and empower them to make their store community-right
  • Best-in-Class real estate and store design services
  • Comprehensive owner and associate training
  • Detailed retail window set guidelines for our Gold Crown retailers