Why Hallmark

Why HMK Interior store picture

At Hallmark, our vision is that our stores will be the trusted go-to source to help our customers grow and deepen their relationships. We believe that when you care enough, you can change the world. That’s why we are dedicated to making a difference in the lives of others.

We are proud to have been helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others for more than a century.

As a franchisee, you gain unique benefits that you won’t always find in other franchise opportunities:

  • Subsidized real estate brokering (lease negotiation)
  • No charge for store design and layout services
  • No royalties
  • No franchising fees

We offer highly competitive margins on product purchases and generous terms. For more details on this confidential information, please contact us. We’ll be happy to discuss it upon completion of a non-disclosure agreement. Contact us today.

Why HMK Happy franchisee 2
#

Receive Expert Marketing Solutions by Our Team

By becoming a Hallmark franchisee, you automatically benefit from Hallmark's extensive national marketing efforts, which can translate into increased attention for your store. Hallmark Canada dominates across all social media platforms, and our digital presence allows us to share compelling brand stories through thumb-stopping posts, capturing the interest of both current and potential customers.

Hallmark franchisees gain access to a diverse range of social media assets, including photos and videos, along with detailed guidelines for organizing events to support local store marketing initiatives and establishing a strong social media presence. Even if you lack experience managing a business account, our Marketing team is a valuable resource to lead the way.

#

Be Wherever the Consumer Wants to Shop

Why HMK Franchisee Image copy

A Hallmark franchise opportunity provides our network of franchisees with several revenue streams. In addition to retail sales, franchisees have the option to augment in-store sales with web-based trading of Hallmark products.

Franchisees can expand their reach by opening an e-commerce shop selling Hallmark products. We'll provide a library of all the digital assets needed to create a compelling online offering.

Access to Hallmark’s Loyalty Program

Today’s consumer has a clear expectation of loyalty programs in a retail setting.

  • Loyalty programs have been well documented as proven methods for growing and sustaining market share.
  • 69% of consumers say their choice of retailer is influenced by loyalty programs

Hallmark has developed a significant Rewards program boasting 300,000 members who enjoy the following benefits:

  • Exclusive offers
  • Special Member prices
  • Sneak peak
  • VIP treatment

Our loyalty program promotes customer loyalty and boosts purchases by helping develop a strong customer base. This added element to the customer journey provides franchisees with a direct connection to their customers, allowing them to foster long-term relationships and gain a greater understanding of customer preferences.

Why HMK Product Picture copy
#

Universal Brand Recognition with Unparalleled Access to Premium Licensed Products

Hallmark franchisees have access to unparalleled breadth of exclusive and innovative products. We have over 300 fan favourite properties & licensors and we’re associated with exclusive product releases not available elsewhere. Licensors include Sci-Fi, Movies & TV, Gaming, Sports and Toys.

Some of our top-tier partners are Star Wars, Peanuts, Marvel, Harry Potter, Barbie, NHL, XBOX, Gilmore Girls, The Office and more.