We may aggregate, de-identify, and/or anonymize any information such that such information is no longer linked to your personal information. We may share this non-personal information with third parties for any purpose, for advertising, research and marketing purposes.
Personal information submitted to Hallmark Canada is kept confidential unless disclosed in accordance with your express consent or legal requirements. In any event, any personal information provided on any Hallmark Canada platform by a user is voluntary. Please note that revoking your consent may result in not being able to access or utilize certain Hallmark Canada features, programs, or services.
Personal information provided by Hallmark Canada users will not be sold, shared, or rented to outside organizations unless in accordance with your consent, except as otherwise set out herein. Hallmark Canada reserves the right to contact any user at any time to forward information, respond to questions, or provide notification of any changes to our services or our policies.
At Your Request and When You Post Content Publicly. We may share information when you direct us to do so. For example, you may be presented with an opportunity to receive marketing offers from a third party, or you may choose to write a product review, share a wish list, send a message, or engage with a social media service or third party application or feature, through which information about you is shared. Please note that we are not responsible for the privacy practices of third parties. If you later decide that you no longer want to receive communications from a third party, you will need to contact that third party directly.
Affiliated Third Parties and Hallmark Gold Crown Franchisees. We may share your information with independent Hallmark Gold Crown franchisees to the extent necessary for them to fulfill your orders, to assist you with your Hallmark Rewards account, and to facilitate localized Hallmark marketing offers. In addition, we may share your information with Hallmark Cards, Incorporated, and its and our affiliates and subsidiaries for business, analytical, and operational purposes. “Hallmark Retailers” include: (i) any Hallmark Canada retailer, franchisee, licensee, Gold Crown Store, or other entity that is permitted by Hallmark Canada to sell Hallmark Canada products or services, including any parent, division, subsidiary, or affiliate of the foregoing; or (ii) Hallmark Cards, Incorporated, including any parent, division, subsidiary, or affiliate of Hallmark Cards, Incorporated. Hallmark Canada will ensure that the applicable Hallmark Retailer only collects, uses, and discloses personal information in accordance with its privacy policies, which will contain terms and conditions that are at least as protective as those set forth in this Policy.
Service Providers. We may use third party service providers to perform certain services on our behalf, or to assist us in providing our services to you. Examples of such disclosures include using a payment processor, customer service provider, email marketing provider, data analysis provider, and other administrative services. To the extent that any personal information is provided to these third party service providers, Hallmark Canada requires that the provider be bound by obligations consistent with this Policy and that such providers only collect, use, or disclose users’ personal information for the purposes of providing Hallmark Canada services set out above. Third party service providers include without limitation: MHz Design, Craft CMS, Wired Messenger, Omnisend, Google Analytics, Radiant, Shopify, and Worldpay.
Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, or other promotions (any of which, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the provisions, conditions, or official rules that govern the Promotion, which may contain specific requirements of you (including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness, or other indicia of persona in advertising or marketing materials). If you choose to enter a Promotion, personal information may be disclosed to third parties or the public in connection with the administration of such Promotion, including in connection with winner selection, prize fulfillment, as required by law, or as permitted by the Promotion’s terms or official rules (such as on a winner’s list).
Employment Applications. If you apply for a job through the Hallmark Canada Properties, we or our service provider(s) may ask you to provide self-identifying information, such as your name, address, phone number, and employment-related information (such as that contained in a resume, cover letter, or similar employment-related materials). Providing such self-identifying information is voluntary, but if you do provide such information, we and/or our service provider may submit that information to the appropriate government or regulatory agencies to fulfill reporting requirements and use that information to defend against employment-related complaints. Please note that we may utilize a careers portal that is operated by a third party, in which case, you use of the careers portal will be subject to the third party’s privacy practices as disclosed on the portal, and not to this policy.
In Connection with Business Transactions. We may disclose your information in connection with a corporate transition such as a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, including during the course of any due diligence process. By providing your personal information, you agree that we may transfer such information to the other entity in such a transaction without your further consent.
For Administrative and Legal Reasons. We reserve the right to use or disclose any information as needed to satisfy or fulfill its obligations under any law, regulation, or legal request; to protect the integrity of the Hallmark Canada Properties; to fulfill your requests; to cooperate in a law enforcement investigation, an investigation on a public safety matter, or an investigation into claims of intellectual property infringement; to protect and defend the legal rights and/or property of Hallmark and any of our corporate parents, subsidiaries, affiliates, and shareholders, or the Hallmark Canada Properties, it any of its users, or any other party; or, in an emergency, to protect the health and safety of Users or the general public.