When you care enough, you can change the world
At Hallmark, we believe that when you care enough, you can change the world. That’s why we are dedicated to creating a more emotionally connected world and making a difference in the lives of others.
Become a retailer
When you become a Hallmark franchisee, you join a globally recognized brand with deep Canadian roots. With over a century of experience in the retail business, Hallmark has been dedicated to helping people create meaningful connections. As a franchisee, you will have the opportunity to experience this firsthand daily through a diverse range of product offerings tailored to meet your customers' specific needs.
Choosing a franchise opportunity with us means gaining access to a
proven business model, a blueprint for your success. We provide
best-in-class support from the very beginning, ensuring you feel
confident every step of the way. With expert guidance from a strong
leadership team and experts in the field, you'll never feel alone on
your journey to success.
Unlike several other franchise companies, we have NO royalties, NO franchising fees, and a low cost of entry, allowing you to maximize your potential for success. Enjoy competitive financial terms, extensive retail support, marketing, and more—a winning franchising formula.
Our franchisees retain a good deal of autonomy but receive all the advantages of a recognized franchise system, including valuable brand recognition and built-in trust from an established customer base.
We also offer a wide range of start-up and ongoing operational programs and support, which are included in our franchisee training. This includes a dedicated Business Development Specialist who will partner with you to develop joint business plans and help guide you through your onboarding journey and everyday planning/execution needs.
Under our franchise agreement, our franchisees are independently responsible for their property leases, staffing, product buying, inventory management and the day-to-day operation of their businesses. Hallmark acts as the primary product vendor but also provides a well-established operational framework with a range of services to support your business every step of the way.
Low Cost of Entry and Execution Relative to Other Franchises
Hallmark offers extremely generous financial supports, including fixturing subsidies and free installation, terrific margins on product purchases, extended payment plans, free freight, volume rebates, and cash allowance programs, to name a few.
All efficiencies of a proven business model with room for entrepreneurial autonomy and creativity
Gold Crown franchisees have the ability to personalize their store with their own creative input. Enhance Hallmark's offerings with complementary products from other vendors and by partnering with local/community-based businesses and charities.
Extensive onboarding, installation, and ongoing operational supports
Receive a range of support including lease negotiations, store design, staff training programs, detailed operational supports for each retail selling period, and much more.
Ability to augment in-store sales with web-based trading of Hallmark products
Be wherever the consumer wants to shop. Hallmark provides our franchisees with access to a digital asset library to create a compelling online offering.
Universal brand recognition and unparalleled access to premium licensed products
Hallmark has long-standing partnerships with a wide array of licensors (e.g., Disney, Peanuts, Star Wars, Marvel, Warner Bros., just to name a few), giving franchisees exclusive access to on-trend products.
Membership in a larger, supportive network of Hallmark retailers
Hallmark encourages our terrific nationwide network of passionate franchisees to connect, share, and learn from each other, such as with our many “retailer live” sessions with franchisees throughout the year.
When you think of Hallmark, greeting cards may come to mind and rightfully so. We are the #1 globally recognized greeting card brand and have an expansive product portfolio with award-winning products that allow you to cater to your local demographic.
But there's so much more to choose from when you run your Hallmark location!
We carry an expansive portfolio of exclusive products that allow you to diversify your product line and boost your profit potential. Our franchisees also receive direct access to our expansive licensing portfolio, providing a competitive advantage.
You can expand your shelves with an array of products, such as:
- Gift Presentation (Bags, Wrap and Accessories)
- Gifting
- Ornaments
- Christmas Boxed Cards
Find out what these million-dollar markets have to offer here.
Hallmark is rapidly expanding distribution across Canada. We are interested in discussing franchise opportunities in every market, with particular interest in the Greater Toronto, Calgary/Southern Alberta/Red Deer, Saskatoon, Vancouver and Sydney, Nova Scotia markets.
Continue your search around our site to learn more about this franchise opportunity, or contact us today if you’re ready to partner with Hallmark